Guest Post: Finding the Golden Client Over and Over Again
I’ve talked to clients a lot in the past about one key question:
What have you done TODAY to make a sale?
I’m going to take it a step further today and ask another simple question:
What have you done TODAY to find a new client?
Some might ask at this point, “Isn’t making a sale and finding a new client the same thing?”
In the past, my answer was yeah, sure. However, as I’ve thought about it more, I realize that I can make one sale today but then never, ever see that customer again. On the other hand, if my goal is to find CLIENTS, I’m really not only looking for a “sale”, but I’m also looking for a long-term business relationship that I can develop, leading to sale after sale after sale to the same client.
I was reading an article today titled “5 Smart Ways to Find Clients“. They mentioned that finding clients is something almost every small business owner struggles with from time to time. There are quite a few ways to do it, but finding new clients really boils down to putting yourself where your clients are, being approachable, and fulfilling a need or solving a problem. It doesn’t have to be much more complicated than that.