About WEB801.com

nate moller web801WEB801.com, formerly MollerMarketing.com, was started in December 2006 by Nate Moller. Initially just a blog used to help online marketing clients better understand what they needed to know about organic search engine optimization, the company has grown into a web agency specializing in conversion optimization, user experience, and membership site creation.


The ultimate goal at WEB801.com: to turn brochure sites into sales machines.

WEB801 Objectives

  • To help our clients see trackable Return On Investment (ROI)
  • To create killer case studies we can use for marketing
  • To build long-term business relationships with our clients
  • To create user-friendly online experiences
  • To turn Brochure websites into Sales Machines!

Phase 1

Discovery, Wireframing & Visitor Path

Building an effective, sales/lead generating website is similar to building a quality house: you have to map things out before you start the project.

At WEB801, our Discovery Process starts everything. We ask tough questions to help clients see their online business from a different perspective.

Through the Discovery Process, you’ll hear us talk a lot about the end goal. “Where do you want your clients to END UP on your website?” By answering this important question, we create visitor paths to direct clients and prospects down that ideal path.

Phase 2

Style Concepts

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose.

Phase 3

Bringing it all together

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.