The 6 Step by Steps of Guest Posting

What is guest posting?

Have you ever heard of that concept?

Josh Klein, a guest blogger on, has this to say about the importance of guest posting:

You’ve heard the blogger cliché “content is king”. It’s a lot like the real estate industry’s “location, location, location.” It turns out blogging and real estate have something in common: for both, you need content and location.

When it comes to pro blogging, thinking about location matters. There is no “build it and they will come”, and only 20% of your work is publishing posts.

So how do you even get started guest posting and when is the right time to even start as a new online business owner?

In answer to the 2nd question, NOW is the time!

I don’t care how new you are to online marketing and blogging: if you want to make sales right out of the gate with your new business, begin implementing these steps right away. Granted, it helps if you have a place for people to go once they read your articles and love them, but really you have to start making connections even before the official “launch”.

why guest blogGuest Posting 101

Step 1: The Search

Find Blogs you want to guest post on. Guest posting on “any old blog” is probably not the strategy I’d take. In stead, look for these things:

  • Number of subscribers
  • Number of comments on posts
  • Google Page Rank
  • Make sure the blog shares your target audience

Step 2: The Request

Send emails to the appropriate people (owner of the blog, manager, etc.) Personalize the message. Here’s what my general email looks like:

Hey (blog owner),

My name is Nate Moller. I’ve been blogging since 2005 and am the owner of

I write a lot about starting an online business, eCommerce, droshipping, SEO, social media, and self-motivation.

I’m interested in guest posting on your blog in the near future.

Here are some articles I’ve written (and these topics would be things I’d want to write about for you):

• … r-success/
• … ing-books/
• … fic-steps/

Let me know what the next steps would be.

I look forward to blogging on (you blog).


Nate Moller
@mollermarketing on Twitter

Obviously I’m going to change this up depending on who I’m emailing.

I may add things like how I found their blog, what I liked about it, how we could benefit one another, etc.

Step 3: The Content

Start writing a blog post on your own blog. Make sure to do all the following things:

  • effective blog formatting
  • a 2-3 sentence bio section, usually done in italics (here’s an example): Nate Moller has been teaching clients about how to start an online business for almost five years. He consults small to medium sized business, helping them establish and implement a blogging & social media marketing strategy to grow their business. Read more about Nate at and follow him on Twitter (@mollermarketing).
  • images that are uploaded to your wordpress site and include a title and alt tag (if you have questions on this, let me know and I’ll write about it in the near future)
  • 2-3 links to your site KEYWORD PHRASES (like the bio section above)
  • you CAN include your domain name too but usually I just use keyword phrases instead.

Step 4: The Preparation

Once the post is formatted and complete, click on HTML in your word press blog editor, copy the code and paste in a Notepad (Start menu on your computer > Accessories >Notepad)

Step 5: The Handoff

Save the Notepad file and attach to an email for the guest post!

Step 6: The Promotion & Repetition

Repeat this process over and over again! Also, once the blog post is live, make sure to promote, promote, promote, especially if you plan to guest post on this blog again in the future.

6 Simple Ways to Promote a Guest Post

  • Tweet it to your friends
  • Ask them (in DM on Twitter) to Tweet it to their friends
  • Share it on your Facebook Status
  • Link to it in a blog post of your own using a quality keyword phrase
  • Bookmark it with the social media tools: Stumbleupon, Digg, Delicious, Sphinn, Mixx, etc.
  • Repeat this process, not just on the day of the post, but throughout the week from time to time

Here are some other great posts from Darren Rowse and Ann Smarty about guest posting:

picture source

The Professional Blogger’s Blogging Checklist

Have you ever wondered what you needed to do to become a professional blogger?

First off, let me give you some questions to ponder:

  • Which blogs are you currently reading on a consistent basis?
  • How are these blogs helping you prepare to be a professional blogger?
  • Have you started creating an outline of what you might want to blog about?
  • Are you currently making consistent comments on the blogs you’re reading?

Yes, these questions might catch you a bit off guard, but if you plan to be a professional blogger, they are “recommendations” that I suggest you find answers to sooner than later.

I recently read a great blog post titled “ProBlogging – 10 Things I Wish I Knew When I Started“.

Here are some of the highlights:

10 Things To Know as a New Blogger

blogging-checklist1. Good design (and hosting) is crucial: I added the hosting part but I feel both are important. When I started MollerMarketing in 2006, I was using as my platform. This means my blog was I remember SPECIFICALLY what my mentor told me at that time – “…if you ever want me to comment on your blog or get any links to credible sites, get a hosted blog with your own domain name.”

So, I took his advice and got hosting and a domain name. What I DIDN’T do for about 2 years was get a nicely designed theme. I used a free version for quite some time and thought all was well.  However, as soon as I finally bucked up and took the advice to get a nicer looking theme, I saw a few things happen:

1. My subscribers increased

2. Comments increased

3. I was able to interview bigger names in my industry (and feel confident about it)

What you can get from all this? Get a hosted account and purchase a nice theme.

2. Narrow Your Niche: this was one of my favorite parts of the blog post. So much so, that I commented about it.  I said “…I always emphasize the importance of focus when starting an online business. As you focus in on a niche, you’ll realize that what seemed like a very specific topic actually is a lot bigger once you research it out.”

3. Comments Really Do Matter: Since reading this great blog post, I’ve been implementing this concept too. Here’s what the article says about commenting on other blogs:

I didn’t take this seriously at first. I thought that my content was special enough to get noticed on its own. Boy was I wrong! It wasn’t until a few months ago that I crafted a comment policy that has helped my traffic explode. I do it by subscribing by email to a dozen or so blogs in my niche so that I’m notified as soon as there is a new post. I try to comment right away and do my best to add something meaningful to the conversation. More importantly, I come back and reply to other comments in the discussion. Do this often enough and on enough blogs and you will start to get noticed. You can’t give commenting lip service either; it is something that needs to be done every day.

If you haven’t already, subscribe to via email 🙂 and other blogs that you feel will help you build credibility in your industry.

4. Don’t Underestimate the Importance of Your Knowledge: one of my biggest pet-peeves is when I’m working with a client that says that either a) they don’t know anything or b) they don’t have any hobbies. BULL CRAP! I mean, come on people.

…most people don’t know what you know and would to pay you to teach them.

Have you ever thought how much your knowledge about something could potentially make you?

5. When You Have a Blog, You are the Authority: Don’t be afraid to be an expert!

6. Consistency Counts: this was another point I commented on.

Consistency in blogging is also so crucial. There are only a handful of blogs I follow (Problogger obviously being one of them). The main reason I follow these blogs is because they are consistent and focused on specific topics.

7. Have a Plan: if you fail to plan, you plan to fail! It’s about that simple. What are you going to do when you get hundreds of comments a day? What’s your strategy when a company wants to partner with you or buy your business? You don’t have to have a perfect plan but something is better than nothing.

8. Start Networking Early! If’s never too early to get your name out there. Even when you’re BRAND NEW, start telling people about your business, let them know what you’re doing and why. You have to break the ice.

If you really want to get your name out there, do some guest posting for other blogs that are already established.

You can’t necessarily go for the BIG BLOGS to guest post on as a new blogger, but shoot for some that you know get comments, have readers, and share your target audience. Again, you have to start somewhere.

9. Be Everywhere: Social networks, forums, other peoples blogs, comments, video, audio, pictures, live events – these are just a few places you can “BE” online (and offline) to connect with your audience.

10. Hustle: I’ve been listening to an audio book called “Lead the Field” by Earl Nightengale. One of the best things I’ve been reminded of is the Law of Cause and Effect: when I DO something, then and only then should I EXPECT something in return.

The hardest thing for me to deal with when working with clients is the fact that some think the internet breaks the laws of Cause and Effect. In other words, “I can just sit back, turn on a ‘cookie cutter’ type site, and VIOLA, I have millions to roll in…”

WAKE UP to reality people!

There is NO SUCH THING AS A TURN-KEY GET RICH QUICK opportunity out there.

They ALL take work, planning, and persistence if you plan to succeed.

Whewww…I’m getting heated up just typing this content 🙂

Having said all this, I’ve created a Blogging Checklist that was based on some tips from Darren Rowse. Put it to work and let me know what you think.

Moller Marketing’s Blogging Checklist

New Blogging To Do List Date Completed
Publish your first 10 Blog Posts
Link a new blog post to an older post on your site
Get your 1st comment from someone you don’t know
Get your 1st link from another blog
Build traffic to more than 20 visitors per day
Set up a Feedburner Email Subscription Account
Hit 20 RSS Subscribers
Get your blog indexed in Google
Set up a Google Adsense Account for your blog
Earn at least $1 per week on your blog via Adsense & other affiliates
Guest post on someone else’s blog
Have someone, not you or your family, share your blog in a social network (Twitter, StumbleUpon, Facebook, etc.)

Blogging for Beginners: Tips for Better Blogging

Are you a beginning blogger?

Is blogging something you’ve heard about but never really tried?

I created this blog post on the fly today while doing a webinar – Blogging 101 – for Prosper, Inc.  I thought I’d share some of the ideas with readers so they get a better idea about why blogging is important.

How to Make a Better Blog Post

Step 1: Create a title – use keyword phrases that we want to be found for in Google

Step 2: Add content that relates to your industry.

Step 3: Use Bullets

  • Bullets help readers skim through information
  • Bullets are easy to follow

Step 4: Use Numbered Lists

Why Use Numbered Lists?

  1. Step by step guide
  2. Easy to follow
  3. Organize and simplify
  4. Draw attention
  5. Summarize key points

Step 5: Use Header Tags to Separate Main points

Why Blogs are Important

Step 6: Use Pictures in all Blog Posts

guy-kawasakiI can type information here.

This is me and Guy Kawasaki at Blog World 2008 in Las Vegas.

By aligning the picture correctly, you can have content wrap around the picture.  I recommend editing the picture, going to the Advanced Settings of the picture and giving it a 5 or 7 on the Horizontal Space box.  This will give the picture a bit of “space”.

Pictures are a big key to give your blog personality, increase readership, and not BORE readers.

What do you think of pictures?

Step 7: Add Video from time to time that’s related to your industry…

Step 8: Make keyword phrases as links back to your home page or a sub-page of my site or of a referring site (deep linking)

I love clogging shoes.  My shoes have taken me all over the world. – Nate M.

Step 9: Use Bold text to make things stand out

Step 10: You can link to images too:


Step 11: Ask questions, encourage comments, get interaction!

Here are a few additional posts about blogging:

How have these tips helped you in your blogging strategy?

What tips did I leave off?

UPDATE! Step 12: BE PERSONABLE! Thanks to Mat’s comment below, this is KEY!  In an interview I did with Shoemoney at BlogWorld 2008, this is what he suggested too.  Even if you run a Fortune 500 blog, you need to be personable.  Who, in their heart of hearts, is going to want to come read a blog that is full of press releases, industry news (boring sometimes), and statistics?  Not me!

Thanks, Mat, for the additional tip!

Tuesday Tutorial: Adding an Image to a Blog Post on WordPress

why pictures in blog postsDid the picture peak your curiosity?

Did the picture make you want to investigate more?

Would you have read a long essay post without the picture?

These are important questions to ask yourself as you start an online business.

Welcome to the Tuesday Tutorial!  Each week we aim to share something with our readers that will help them improve their chances of making money with an online business.

Five years ago, if a company didn’t have a website, they were leaving a lot of money on the table.  Now, if a company doesn’t have a blog in conjunction with their website, they are missing a big segment of their market share.

Why is blogging important? Not only does a blog encourage client interaction, but it also shows that a business is aware of their clients needs.  Blogs are also an integral part of search engine optimization and brand management.

One important part of blog success is images.  Images “spice up” an article, they add variety, and help capture the attention of blog readers.  Think about it, if a magazine didn’t have pictures in conjunction with it’s articles, would anyone EVER read the magazine?

Here’s a tutorial on how to add images to your wordpress blog:

Step 1: Login to your wordpress account  On the first page (known as the Dashboard) you’ll see this image:

If you are writing a Blog Post, click on “Write a New Post”.  Pages are fine to create too but for now let’s focus on one thing at a time :).

Step 2: Locate the Add Media Icon below the Title section

If you put your cursor on the small box, the phrase “Add an Image” will appear.  Click on that small box.

Step 3: Upload pictures from your computer.

This step can be a bit tricky depending on what brower (Internet Explorer, Firefox, etc.) you are using and depending on your computer.  Here’s what the screen will look like:

If you are using a Mac, clicking on the “Choose files to upload” will work fine (proceed to Step 5).

If you click on the “Choose files to upload” icon but nothing happens, see Step 4.

Step 4: Click on the “Browser uploader” link

Here’s a screen shot of that section – found right below “Choose files to upload”:

After clicking on “Browser uploader” the top portion of the screen will change and look like this:

Click on Browse, find the picture(s) you want to upload, and click Upload.

(Unfortunately, I think you can only upload one picture at a time this way.  If the prior step works, I know you can select multiple pictures at a time by holding down CTRL while selecting the pictures.)

Here’s a big picture of what the page will look like:

Step 5: Make necessary adjustments

After uploading your first picture, the screen will look like this.

There are a few adjustments I recommend making:

  1. Give your pictures a name. If you haven’t already named the image with a keyword phrase, adjust it here in the Title Box. Giving your images a keyword phrase title will help search engines “see” the picture.  Here’s an example:
  2. Click NONE on the Link URL. This is just a personal preference: I don’t want people clicking on the image and it taking them to a new screen of just the image.
  3. Select the Full Size button.  At the bottom of this picture you’ll see Size with buttons for Thumbnail, Medium, or Full Size.  Again, a personal preference but I recommend the Full Size.  If it is HUGE, you’ll need to make adjustments again 🙂

Step 6: Insert the Picture into your Blog Post

Click this button at the bottom of the screen and you’re done (sort of)

Coming soon – How to Align Images Correctly in WordPress

Stay Tune!

Was this Tuesday Tutorial helpful?

Tuesday Tutorial: Making a Blog Post in WordPress

Consistent blogging is an important part of effectively using your website to get quality traffic and good search engine placement. Here is a step by step tutorial on how to make a blog post:

Step 1:

Login to your website by typing

The page will look like this:

Step 2:

After logging in, Click the “Write a New Post” tab.

Step 3:

The page will now look like this:

Start Blogging!

The best news is, when you get to this point, it’s very similar to typing a document in Word.

Important things to be aware of:

  • The Title of the Blog Post will also be the URL of the post (ie. if the title is How to Make a Blog Post, the URL will be If you want your blog posts to be recognized by search engines and catch the attention of new visitors, use good keywords in the title of your blog post.

Recently bloggers tend to shorten their URLs inasmuch as their posting become totally boring. I won’t click /2008/06/27/google if I see only the URLs (like, say, in an email) but I will click google-files-for-bankruptcy…

  • If you write quite a bit of content but aren’t ready to have it seen by others, click Save on the right of the screen. This will keep the blog post a draft; you can come back, make adjustments, and when you’re ready, “Publish” the blog post so other readers can see the post and make comments.

Was this helpful?

Why Planned Blogging Pays Off

Does Darren Rowse really love blogging?  How does he make so much money online just blogging?

If you’ve had these questions like I have, or if you don’t know who Darren Rowse even is (shame on you), read on!

One of my favorite blogs to read is by Darren Rowse.  Not only is his content clear and easy to follow, but he also is proof that if you blog about what you are passion about, the money will come!

He recently started a new blog about Twitter tips.  Here are a few highlights:

One of the things I’ve been working on over the last few days is a editorial calendar of sorts (or at least the beginning of one)…

darren rowse speaks at blog world expo 2008Why an Editorial Calendar?

As many of you have read, blogging with consistency is crucial to your success!  By creating an editorial calendar at the start of your blog, you can blog with purpose, direction and a focus.  I’d say one of the hardest things about consistent blogging is writers block: you get to a point where you’re not really sure what to share with your readers.  A calendar can help with this since you have a direction and want to follow a system for success.  Remember, it’s never too late to implement these tips for your online business!  Start Now!

Here’s more on why this “calendar system” is effective for Pro Bloggers:

What I’ve been working on in the last day or two is a list of posts that I want to publish. This way I’m setting more of the agenda for where the blog will go…(bold added)

I’ve also been thinking through a few regular ‘types’ of posts that I want to feature. For example I want to interview some top Tweeters on how they use Twitter. I also want to try doing to do some user reviews. Having these consistent types of posts will hopefully help readers to know what they’re getting and will help develop a rhythm for the blog.

I’ve talked to clients about this a lot and need to practice what I preach – have theme days – ie. Free T-Shirt Friday, Monday Madness, whatever.  This gives readers something to look forward to.

So, I commit today to plan, plan, plan for Moller Marketing, the Utah Tourism blog, and others:

“If you fail to plan, you plan to fail!”

Darren sums it up best with this direct statement about success online (bold added for emphasis):

Being successful at something is very hard if you don’t know what you want to achieve. It’s much easier to hit your target…. if you know what it is.

So, what’s your blogging plan?

5 Performance Goals All Bloggers Should Set

What are Performance Goals?

The John Deere explains performance goals:

performance goals[Performance goals help you] ensure you clearly understand what is expected of you.  You have the opportunity to learn how what you are doing contributes to your department, unit and ultimately [your online business].

Performance goals define your direct contributions that link to the achievement of business objectives.

Performance goals address the “what” element of your job or the achievements of your projects.

So, now that we all have a better understanding of performance goals, check this out:

5 Performance Goals All Bloggers (and Website Owners) Should Set:

  1. Reply to every comment on your blog: if you haven’t noticed lately, I’ve added a wp-plugin called the wp thread comment.  This plugin is a perfect way to create community with your blog.  As readers make comments, I can give feedback, answer questions, and be more involved.  Readers can get in to debates, form friendships, and even flat out disagree.  Now you may ask, “How does this really benefit your website?” Community = Loyalty, Loyalty = Positive Word of Mouth Advertisting, Positive Word of Mouth Advertising = Increased Traffic, Increased Traffic = More Sales and More Money (The Outcome Goal most of us want!) So, set a goal today to Reply to every comment on your blog.
  2. Reply to every email: Gary V recommended this at Blog World Expo 2008.  Why? Again, Community!  People – potential customers, current customers, friends, etc. – don’t “care how much you know until they know how much you care” 🙂  Now that’s cheesy, but it’s true!  If I blow off emails left and right, what kind of confidence am I creating for my clients?  Even if the response is, “I’m really busy right now, let’s plan a time when we can talk or get back in touch…” – that is at least acknowledging that the person is important to you.  Now start today and Reply to every email! (hopefully some of the people I manage will read this and take it to heart too LOL)
  3. Blog about your passion: I’ve talked about this a lot lately; my passion is being revealed by my increased consistency in blogging about how to start an online business.  Passion is key to your success with this endeavor!

    Passion is the underlying force that fuels our strongest emotions. It is the intensity we feel when we engage in activities that interest us deeply. It fills us with energy and enables us to perform at our peak. Just as people can be guided and inspired by their personal passions, so can organizations be driven and defined by their collective passions. Organizations that are driven by the collective passion of their associates reap those same rewards. (source)

  4. Pick 5+ blogs within your industry that you read religiously: Educate yourself in your industry.  You may think you know all there is to know.  YOU’RE WRONG!  The best people I’ve listened to and read information from are sponges – they are always networking, talking to others, asking questions, and learning because they know, in order to stay at the top of their game, they have to do more and be more than their competitors.  If not, they’ll get passed up pretty quickly.  Find some blogs you like, subscribe to their email list, and study their success!  Then use that success to form your own patterns.
  5. Make valid, thought provoking comments on these blogs: Reading just isn’t enough! You have to get involved in your industry; this is one limitless way to do that.  Make good comments on the blogs you’re reading.  Don’t be afraid to disagree.  Ask direct questions.  Share your experience.  Basically what you are doing here is tapping in to an already established database of your target audience.  You’re also building your name, brand and credibility.  One of the best things I’ve done for the MollerMarketing Blog was to interview Jeremy Schoemaker.  Our interview was published on his blog and boy have my traffic numbers gone up since then! At times you’ll have to break your fears – you’ll have to step out of your comfort zone; but those are the times that separate the “serious from the curious”.

There you have it – 5 Performance Goals All Bloggers Should Set!  Thoughts and comments welcome…

Two of ProBlogger’s Top Tips for Beginning Bloggers

Darren Rowse, also known in the Internet world as ProBlogger, is one of the top bloggers I read on a pretty consistent basis. I “stumbled upon” an article today written by one of his bloggers titled “9 Tips to Start Blogging Successfully“. It lists some good tips, of which I want to focus on two in particular:

  1. Marketing Your Blog is Hard Work: So you mean running an online business isn’t a “turn-key” “get-rich-quick” thing? Ha Ha!  Shoemoney had some straight forward things to say about that. Mark Twain said it best, “The dictionary is the only place where success comes before work.” Just like anything that’s worth pursuing, running a blog, an online business, or building your current business will take strategy, thought, effort and WORK. Work is defined as “exertion or effort directed to produce or accomplish something.” I’ve worked with hundreds of clients over the last few years and the majority say they want to change their financial situation by creating a new stream of income. The question I have is, “Are you ready to do what it takes to see the results you want?” Make sure you keep in mind that it’s important to work smart, not just hard.
  2. Research, Read, Reflect: I think one of the toughest things about starting a blog is most of us don’t know what we can write about. We think we have to reinvent the wheel or come up with breakthrough information. Many of the blogs I read analyze the news, talk about their kids from time to time, or just share a frustration or gripe about whatever. Do they still get tons of traffic and make good money? Yes, mainly because they do these three things: research, read, and reflect. The best bloggers are always looking for something new to associate to their area of expertise. They’re always reading articles, making comments, and then creating their own blog post that agrees with, contradicts, or takes a spin on what was shared elsewhere. Reflection at its best.

So now the question is, where do I start looking for information to blog about for my online business? Ever heard of Google? Google even breaks things down into News, Blogs, Video, etc. Go to these sources, type in one of your top keyword phrases, and start your research. Take notes, bookmark articles, and then combine ideas, put a spin on them, or take an opposing stance. Don’t forget to source where you got the information: in many cases this can help you start getting your name out there even quicker than you think.

The more you practice blogging about your area of expertise, the better you’re going to get. This concept is the same for article writing, press releases, or anything else related to online marketing. Practice really does help us become the best at what we do.

Just like one of my favorite quotes states:

Success is the sum of small efforts, repeated day in and day out. – Robert Collier

Keep me posted about your success! Expect It!

Post #101 at!

101 DalmationsLike the Dalmations – this is post #101 at! Why is that such a big deal? It’s not really – just a small milestone. Last year I finished the year with about 90 posts. This year I plan to at least do 120 posts – that’s only 10 per month, 2.5 per week. I’ve found that the more you post, the easier it is to come up with new ideas to share with your target audience.  You start walking around the house thinking, “I could blog about that…” or watching TV and saying, “That would make such a controversial blog post…”  I know, kinda crazy, but it’s amazing how powerful blogging can be as a marketing tool.

In the near future I’ll be sharing something I learned recently about the beauty of podcasting and how it ties in to blogging and content creation.  Stay tuned!

Thanks for all your comments, subscriptions to my RSS Feed, and feedburner email subscriptions.  If there are topics you’d like to learn more about, please send an email to mollermarketing (at) gmail (dot) com.

Marketing Pilgrim Subscriber Contest

One of my favorite marketing blogs is by Andy Beal and his crew at They share online industry news, facts, figures, and their opinions about what’s happening in the world of search and online marketing. Since I’ve subscribed to their blog via an RSS feed, I found this new contest they are promoting to get more subscribers. Here it is:

All you have to do is subscribe to Marketing Pilgrim via either daily email updates or our RSS feed. If you love getting the latest breaking internet marketing news – and some opinion along with it – you should really consider subscribing anyway. Now you have an added incentive! (Here’s what you could win…)

Some of you may be asking, “Why are they doing this?” Good question. Here are my thoughts – they want to build their subscriber list, which in turn can help them monetize their site even more. The bigger the database of contacts one has, the more potential they have to cross promote, sell sponsors and really get to a new level fairly quickly.

I currently work with a client, Mark K., who is really understanding this concept. He is a radio announcer by trade and has developed a unique database over time in his field. That database is something he’s now using effectively to market his site. That database also has helped him “monetize”. Within the last 45 days he’s made almost $2,000 in commissions, products, and sales.

He and I are both realizing that the more he leverages the already established opt-in list, the more he can capitalize on what he has. This leverage is also beneficial to his list: they get great reviews and discounts on products he is promoting. The comment I made in regards to Andy’s contest was this:

Will be fun to hear about how many new subscribers you get from a competition like this and what that does for the company.

This is the reply:

Currently 8,824 subscribers. Up 45 since yesterday, which is a 0.5% increase. I didn’t get a pre-contest count so the total lift is most likely higher.

As you can see, the list is already growing; the bigger the number of opt-ins, the better!  Now, what are you going to do today to build your database?