The Content Creation Crash Course
At WEB801, we turn brochure websites into SALES MACHINES!
And that’s the ultimate goal with this course:
to help you create and compile content in a structured way & direct visitors down a clear path.
One of the most challenging parts of starting a new business website or re-designing an existing one is CONTENT!
- Case Studies
- Blog posts
- White Papers
- Testimonials & Reviews
- Page Names
This can all feel so daunting!
In this course, we’ll walk you through the step-by-step process to get your content ready, fine tuned, and delivered in a timely way.
We’ll help you assess competitors.
We’ll discuss site layout.
And much, much more.
By the end of this course, we’ll have content ready to add to your new site.
Let’s get started!
The Discovery Process
START HERE. START WITH DISCOVERY.
We believe going in blind with strategy and suggestions is not the best way to serve you and your business.
The Discovery Process is our way of learning your story and getting to know you, your clients and your process. We ask you questions, brainstorm together, and uncover true communication needs. This communication outlines our future strategic decisions.
What’s Included in the Discovery Process?
The Discovery Process is organized into 3 to 5 one hour meetings. Recovery time (for you) and research time (for us) is recommend between meetings. However, we have the ability to work with your schedule.
Also, we are really into research and love to do work in between meetings that can lead to new revelations.
It really is exciting!
MORE ABOUT THE MEETINGS.
Meeting one is all about you, your business, what you stand for, and why you exist. Your story.
Meeting two is all about the people on the other side. Your ideal customers, who they are, what they need, and what they do.
Meeting three is the connection point. We talk about engagement and how the people on the other side of your organization engage with you.
What’s Your Part?
All you have to do is commit to show up. Yep, it’s that easy.
We do all the heavy lifting.
You commit to 3-5 hours while we put in about 10-15 hours of work behind the scenes.
We prepare for the meetings, lead the meetings by asking strategic questions, and do all the additional research based on the information collected in meetings.
Finding the Hidden Treasures
Once discovery is complete, we present a strategic solution and communication road map.
These tools will equip you to take a confident next step in the internal and external execution of your digital marketing plan.
Discovery is an investment in your business. If we end up working together on your web project, this investment will carry over towards the web design & strategy process.
Are you ready?