Did you realize that Twitter is giving some users the option to update the overall layout of their account?

Twitter changed their account profiles so you can visually tell the story of your business.

The good news is, with a little planning, you’ll now be able to create a Twitter page that performs like a business welcome page for existing and potential customers.

Tips & Tricks to Set Up Your New Twitter Profile

Here are some metrics to be aware of:

 The Profile Picture

• Recommended Size: 400×400 pixels
• If you’re using Twitter for business, include business logo as part of YOUR picture profile can help
• Use the same profile picture in all your social networks to create brand recognition and help others “put a name to a face”

 Sharing Most Important Tweets

• You can now not only embed a tweet within a blog post or page, but you can also Pin a tweet to your profile page
• If there is something you’re promoting or want visitors to see, this is a way to get targeted traffic to a service or cause you value

“Amplify your awesomeness. Pin your favorite Tweet to the top of your profile, so nobody misses it. Swap it out anytime you want.”  – Twitter

Profile Decorating Tips

• Choose a unique image to brand your Twitter profile
• Recommended size: 1500 x 1500 pixels
• Use this section as a resume of sorts
  • Share address to your other social networks
  • Share a tag line, mantra, or mission statement
  • Include a simple CTA (call to action)

Oh, the ease…

With the new Twitter profile, you’ll now be able to see all your photos and videos in one place.

Filter by favorites, followers, and more.

And view your Tweets — without lots of replies — in one seamless timeline.

Other Stuff We’ve Learned

What else is new? Here’s a running list of what’s been spotted:

• Tweets that do better (more retweets, more favs, etc) are shown slightly larger than the rest.
• If you pound the fav button constantly, heads up: your profile now keeps track. For example, Re/code’s Mike Isaac (a man who legend has it can actually fav tweets before they’re even written) has around 64,000 fav tweets.
• You can pin tweets to the top of your stream, letting you set the first impression you give to any could-be followers who stumble across your profile. Here’s Josh Constine’s take on the importance of this feature
• When viewing someone else’s profiles, you can now filter down to Tweets/Replies, Tweets with photos, or just tweets

More to come on this as we watch the changes.

Conclusion

First, here’s what our new Twitter profile looks like – at least one part of it:

Since this is somewhat new, it’s TBD on how we feel about the changes. We’ll start testing it out and see what we think.

The bottom line is, like most social media changes, it will eventually be required for all users so you might as well just implement it and test away.

Look forward to your feedback.