Have you ever seen a URL that has a suffix like this:

http://www.ksl.com/index.php?sid=15073151&nid=272

Without clicking on the link, I’d like some guesses on what this article is about (or is it a product, or is it the weather report, or….)

EXACTLY – you.have.no.clue!

And neither do search engines.

No offense KSL, but your On-Site SEO efforts are pretty ugly…

Now compare the KSL link above to this “SEO Friendly” Link:

http://mollermarketing.com/why-free-hosted-websites-are-an-invitation-to-fail/

Yep, this link is all about how free hosted websites (like Blogger or WordPress.com sites) are an invitation to FAIL if used for a business platform.

Not only is this more appealing to a reader who sees the link information, but search engines also take notice of these simple on-site SEO efforts.

Don’t believe me? Listen to what Matt Cutts, the Google Man, has to say about effective permalinks:

Your thoughts now?