What’s Apple Trying to Do?

For Christmas this year I got my first MacBook Pro. I’ve been really excited about all the functionality and ease of use. As they say, “Once you go Mac, you’ll never go back!” So it is with me.

However, lately I’ve been getting this pop-up and it reminds me of Windows:

apple pushing safari

So, why is Apple trying to subtly force me to install Safari? I read an article about Firefox being really ticked off about this.

What Apple is doing now with their Apple Software Update on Windows is wrong. It undermines the trust relationship great companies have with their customers, and that’s bad — not just for Apple, but for the security of the whole Web. What they did yesterday was to use their updater for iTunes to also install their Safari Web browser –what follows is some background and analysis. – John Lilly

What’s the status? Is Safari really that good? Is is better than Firefox?

What’s worse than this initial pop-up is the 2nd one I got:

safari download


Persistence can pay off I guess.  But is Apple really that desperate to get Safari on everyone’s computers? I’ll bet many people have uploaded Safari without even knowing what they did. Interesting strategy Apple – please don’t fall in to the Microsoft or Windows campaign…

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