Digital Presence & Marketing Strategy

Nate Moller: Prosper Employee Spotlight

Yes, this is “self promotion” 🙂  I thought I’d share a little more about who I am, thanks to a Prosper Employee Spotlight:

Employee Spotlight

Meet Nate Moller, the eCommerce Coaching Division Leader at the Coaching Office of Prosper, Inc.

What is your role at Prosper?

I’m the eCommerce Division Leader

How long have you worked at Prosper?

4 years exactly

Where are you from?

Rupert, Idaho originally, but I live in Spanish Fork now

Tell us about your family.

I’m married to my best friend, Becky. We have two kids: Caleb (3) and Madison (1).

What are your hobbies and interests?

Clogging! I have a website called, which I started as a Prosper student/employee. I also love sports — especially baseball, softball, soccer, golf, and tennis. Camping, hiking, sailing, fishing, and traveling are great, too. And, of course, I love online marketing and SALES!

What is your favorite book?

Hmm…if I say The One Minute Entrepreneur will I get points? I do really like that book. I also like How to Win Friends and Influence People.

nate mollerWhat is one of your life ambitions?

To go to Yankee Stadium to see a game in the historic stadium, which I got to do for my recent birthday! My wife ROCKS!

What is something that most people don’t know about you?

That I’m a clogger (although now many people know).  I’ve clogged since I was 6 and have been all over the world clogging.

What was your first job?

Rolling hay bails into straight lines on our farm in Idaho.

Who is your hero?

I don’t really have one specific one. I love studying about and asking questions of successful entrepreneurs and business owners.

If you could have any superpower, what would it be?

Reading people’s minds! As a sales guy, this would have helped a ton! As a manager, it would help too. But most of all, it would help me as a husband! Most of the time, I think I know what’s going on, but every once in awhile I’m WAY off when it comes to reading my wife’s mind.

Digital Presence & Marketing Strategy

Keyword Research: Demand vs. Competition

If you haven’t taken the big plunge and adapted effective keyword research strategies to your online marketing plan, you’re probably a day late and a dollar short!

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can’t afford to do that. (bold added for emphasis) – Lisa Barone

To help you understand how I do keyword research, here’s a picture of a spreadsheet that I use to keep track of numbers.

Keyword Research Spreadsheet

how to do keyword research

There are three factors I look for:

  1. Demand: if there isn’t any demand for a keyword phrase you think would be AWESOME, re-think your thinking!  Although you may refer to the product or service as “whatever”, others may never use that phrase at all.  Remember, the main objective behind effective keyword research is to find phrases that, if focused on, will get you quality search engine traffic.  I use the Google Adwords Tool for this research.
    No Demand = No Traffic
    No Traffic = No Sales
    No Sales = Get a JOB!
  2. “Real” Competition: if you want more information on this, contact me!
  3. Demand/Competition Ratio: this ratio is demand divided by competition times 100.  This gives each keyword phrase a “number”.  Many clients have asked what the target number should be for this ratio.  I haven’t really come up with one – my recommendation is to sort all the phrases by the ratio to see which ones have the best chance for success.

The final thing to take note of is that not all phrases, even if they have great demand and low “real” competition, are worth focusing on.  There are buyer phrases and there are browser phrases.  Generally, if people are looking for “Free _______” or “information on ________” they probably don’t have their credit card out ready to purchase.  If they are looking for a specific make and model of a product, this is a good indicator that they know what they want, and they’re ready to add money to my merchant account 😉

What experience have you had with keyword research?

UPDATE: the spreadsheet image is now a downloadable file! Check it out and start using it!