Author: Nate Moller

Welcome to WEB801, your trusted partner for web design and digital marketing solutions in Utah.

As a business owner, you know the importance of a strong online presence. To help you navigate the ever-evolving landscape of website design and digital marketing, we’re here to address your top five questions.

In this comprehensive guide, we’ll provide you with insights and actionable answers to empower your business for online success.

To help you sort through all the potential chaos of web design & online marketing, here’s a simple breakdown:

• How can a well-designed website impact my business?
• What are the key elements of an effective website design?
• How can digital marketing benefit my business?
• Which digital marketing strategies are right for my business?
• How can I measure the success of my website and digital marketing efforts?

1. How Can a Well-Designed Website Impact My Business?

Website Design: A Game-Changer

Your website is often the first impression potential customers have of your business. A well-designed website can be a game-changer, and here’s how:

Boosting Credibility: An attractive and professional website instills trust in your audience. It reflects a commitment to quality, which can significantly impact a potential customer’s decision.

Enhancing User Experience: A well-structured and user-friendly website is essential for keeping visitors engaged. Easy navigation, clear information, and a smooth experience contribute to a positive user experience.

Driving Conversions: Your website’s design can have a direct impact on conversion rates. Elements like clear calls to action, strategically placed buttons, and persuasive content can turn visitors into loyal customers.

WEB801 specializes in creating impactful websites that align with your brand, industry, and target audience. Our team focuses on design elements that prioritize both aesthetics and functionality.

2. What Are the Key Elements of an Effective Website Design?

The Recipe for Success

A successful website design comprises several essential elements that work together to create a seamless and engaging user experience:

Mobile Responsiveness: In an era dominated by mobile devices, it’s crucial that your website is optimized for all screen sizes. A responsive design ensures that your site looks and functions well on smartphones, tablets, and desktops.

Engaging Content: High-quality content is the lifeblood of your website. From compelling copy to eye-catching images and videos, content keeps visitors interested and informed.

User-Friendly Navigation: Intuitive navigation is critical for guiding visitors through your site. Easy-to-use menus, logical page layouts, and clear calls to action all contribute to a user-friendly experience.

Visual Appeal: A visually appealing design not only catches the eye but also reflects positively on your brand. Your website should incorporate your branding elements, color schemes, and imagery that resonate with your target audience.

WEB801’s design experts understand the importance of these elements and tailor your website to meet your specific goals. We go the extra mile to ensure mobile responsiveness, craft engaging content, and create a visually appealing design that leaves a lasting impression.

3. How Can Digital Marketing Benefit My Business?

Digital Marketing Unleashed

Digital marketing is a powerful tool to grow your business in the digital age. Here’s how it can benefit your business:

Expanding Your Reach: With digital marketing, you can target a global audience or specific demographics, allowing you to reach potential customers who are genuinely interested in your products or services.

Increasing Brand Awareness: Through consistent online presence and strategic marketing efforts, digital marketing helps build a recognizable brand identity, making your business memorable to your audience.

Driving Traffic*: One of the primary goals of digital marketing is to attract visitors to your website through various online channels. The more targeted and relevant your traffic is, the higher the chances of conversion.

Generating Leads: An effective digital marketing strategy not only drives traffic but also converts that traffic into potential customers. This process involves nurturing leads through the buyer’s journey.

Digital marketing is a multifaceted approach that includes various strategies, tactics, and channels. At WEB801, we offer a range of digital marketing services to help you achieve these goals effectively, whether it’s through search engine optimization (SEO), social media marketing, pay-per-click advertising (PPC), or email marketing.

4. Which Digital Marketing Strategies Are Right for My Business?

Choosing the Right Path

The most effective digital marketing strategies for your business depend on several factors, including your goals, target audience, industry, and budget. Here’s a brief overview of some popular digital marketing options:

Search Engine Optimization (SEO): SEO involves optimizing your website to improve its visibility in search engine results. This strategy is essential for organic growth and long-term success.

Social Media Marketing: Social media platforms provide an excellent opportunity to connect with your audience, build a community of loyal customers, and promote your products or services.

Pay-Per-Click (PPC) Advertising: PPC allows you to drive immediate traffic to your website through paid advertisements. It’s a versatile strategy that can be highly targeted to your audience.

Email Marketing: Email marketing is an effective way to nurture leads, maintain customer relationships, and drive sales. It’s particularly useful for engaging with your existing customer base.

Content Marketing: Content marketing involves creating and sharing valuable, relevant content to attract and engage your target audience. It’s an excellent way to establish authority and build trust within your industry.

The right strategy or combination of strategies will depend on your unique business needs and goals. WEB801 specializes in creating customized digital marketing plans to ensure that your strategy aligns with your objectives.

5. How Can I Measure the Success of My Website and Digital Marketing Efforts?

The Metrics That Matter

Measuring the effectiveness of your website and digital marketing campaigns is crucial to understanding their impact. Key performance indicators (KPIs) are essential for evaluating the success of your efforts. Here are some of the metrics you should consider:

Website Traffic: Monitoring the number of visitors to your site and their behavior can help you understand how well your website is performing. Metrics like page views, time spent on site, and bounce rate provide valuable insights.

Conversion Rate: The conversion rate measures the percentage of visitors who take a specific action on your website, such as signing up for your newsletter, making a purchase, or filling out a contact form. Tracking and improving your conversion rate is essential for optimizing your website’s performance.

Return on Investment (ROI): Calculating the ROI of your digital marketing efforts is crucial for understanding the value gained from your investments. ROI helps you determine which strategies are most cost-effective.

Social Media Engagement: On social media platforms, metrics such as likes, shares, comments, and click-through rates are indicative of how well your content resonates with your audience. Social media engagement metrics help you gauge your success on these platforms.

WEB801 provides detailed analytics reports and insights to help you understand the impact of your digital presence. We work with you to set clear KPIs and measure the success of your website and digital marketing efforts, making data-driven adjustments to achieve your business goals.

Conclusion

WEB801 is your dedicated partner for creating a compelling online presence that drives business growth. We understand that in today’s digital world, a well-designed website and effective digital marketing are essential for success. Our commitment is to help you succeed in the digital landscape, whether through website design that leaves a lasting impression or digital marketing strategies that drive real results.

Ready to take your business to the next level? Contact WEB801 today at https://web801.com and let us help you harness the power of website design and digital marketing. Our team of experts is here to assist you in creating a strong online presence that leads to business success.

In conclusion, by addressing these essential questions about website design and digital marketing, you

Have you ever wanted to email a big file, maybe a high resolution logo or video file, but then you get a notification saying the file is too big?

This is frustrating!

We deal with this all the time as clients are trying to send us images, logos, videos and other assets for their new business website.

Good news though -there’s an easy solution!

WeTransfer! 

WeTransfer allows you to generate a shareable download link for your uploaded files without entering an email address.

This can be useful when you want to share files with someone quickly without requiring their email address.

Here’s how to get a download link instead of entering an email:

How to Use WeTransfer

Step 1: Upload Your Files

1. Visit the WeTransfer website: https://wetransfer.com.
2. Click the large “+” sign on the homepage to start the upload process.
3. Select the files you want to upload from your computer.

Step 2: Set Transfer Options

1. After selecting your files, you’ll be taken to the transfer options screen.
2. Here, you can provide your email address (optional) and a message (optional) as mentioned in the previous tutorial.

Step 3: Generate a Download Link

1. Below the recipient’s email address field, you’ll see a switch labeled “Email.” By default, it’s turned on, indicating that you need to enter an email address.
2. To get a download link instead of entering an email, simply toggle the switch to the “Link” position. When the switch is in this position, you won’t be required to enter an email address.

Step 4: Start Transfer

1. With the “Link” option selected, click the “Transfer” button to begin the upload process. WeTransfer will upload your files to their servers.

Step 5: Get the Download Link

1. Once the upload is complete, you’ll see a confirmation screen with the download link.
2. You can copy this download link and share it with the recipient. The link will direct them to a WeTransfer page where they can download the files without needing to enter an email address.
3. If you provided your email address, you’ll still receive a confirmation email with the download link for your reference.

By using the “Link” option in WeTransfer, you can quickly and easily share files with others without the need for email addresses. This can be especially handy when sharing files with individuals who may not have provided their email or when you prefer a more straightforward sharing method.

UPDATED: February 7th, 2023

I talk with clients all the time about ROI – Return on Investment.

One of my main objectives when building a new website & digital marketing strategy is helping the client SEE the ROI as quickly as possible.

Naturally goals come into the conversation.

To help a client set realistic goals, I ask questions:

Where are you now?

Where do you want to be in a year from now?

What’s your website doing for your business to help you get there?

If we do ___________, how will that affect ______________?

What does success look like for your business website?

These are all important questions we review early on in the Discovery Process.

When I think about goals, the Serenity Prayer comes to mind:

God, grant me the serenity to accept the things I cannot change,
Courage to change the things I can,
And the wisdom to know the difference.

I can’t always control everything.

Sometimes, no matter how much work I do on a project, the results aren’t coming as quickly as I’d like.

I have to make adjustments.

Making Goal Adjustments

I love sports.

I played a lot of sports as a kid. And I learned many valuable lessons that have helped me as a business owner today.

One of those lessons is that I can’t control my height.

Growing up I played basketball nearly every day. But no matter how much I practiced, that practice wasn’t going to change my height (something I couldn’t change).

Eventually I had to change my goals and focus on other priorities.

That experience, along with countless others in business, brings me to the point of today’s conversation: Performance Goals vs. Outcome Goals.

Performance vs Outcome Goals – What’s the Difference?

Have you ever heard of these concepts?

Performance Goals?

Outcome Goals?

Why are these types of goals even worth considering?

We all want outcomes, results, money in the bank.

But before that happens we have to take the necessary steps to get everything in place.

As I’ve studied about goals and goal setting, a couple terms kept coming up: performance goals & outcome goals.

The summary of the two goals is simple:

I CAN control a performance goal.

I CAN’T control an outcome goal.

In other words,

“Performance based goals can be controlled by the person who sets the goals while outcome based goals are frequently controlled by others…Performance goals focus on the person’s performance while outcome goals focus strictly on the outcome or result.”

This is really helpful when thinking about goals for a business.

What CAN I control?

What CAN’T I control?

Help me to know the difference!

The Danger of Outcome Goals

Goals based on outcomes are extremely vulnerable to failure because of things beyond my control.

For example, I might achieve a personal best time in a race, but still be disqualified due to a mistake by the judge.

If my outcome goal was to be in the top three, then I’m screwed.

However, if I set a performance goal of achieving a particular time, then despite the outcome or the decisions of others, I’ll have achieved the goal and can know I did my best.

Another example of an outcome goal is to make a certain amount of money.

In my Moller Mission Statement, I set some specific “outcome goals”.

But, in front of those outcome goals were well defined, written out action steps (or “performance goals”) that I committed to in order to give myself the best chance to achieve the final result.

If I want to make a certain amount of money, I’d better set specific goals I have control of that lead me down that path.

So here’s an important question:

What performance goals can I set that will help me achieve the outcomes I’d like to see?

The Power of Performance Goals

I have control of performance goals. They are measurable, things I can track.

In an online business, performance goals may be things like this:

• I will write one article per week on Wednesday.
• I will contact 2  businesses today in my target niche.
• I will reach out to 2 podcasts today to offer to guest speak.
• I will create 3 videos on Friday of this week & schedule them to publish.
• I will record my performance on a spreadsheet.
• I will report back to my mentor.

Do I have “outcomes” in mind?

YES!

But the outcomes are based more on my performance than anyone else’s.

It doesn’t say I will close 2 deals this week. But by contacting 2 businesses this week, I’m giving myself the best chance to make connections that will result in new business.

Here are some questions to consider when setting “performance goals” for your online business:

• What do I need to do today to make a sale?
• How many people do I plan to contact every day to build my network?
• When I contact these people, what am I going to ask them?
• What content am I going to consume to get ideas for help with my sales?
• How many current clients will I talk to about their purchases and attempt to get repeat business with?
• Do I have a “Plan of Attack” on what I’m going to do each day to increase the chances of making more sales?

How Do I Apply This Information Today?

Here’s a real example that I’m working on in order to implement the performance goal ideas:

I have a goal, maybe it’s an outcome goal, to use video more as a marketing channel in my business.

Ultimately I want to create online courses that help my clients grow their online businesses.

Video is an essential piece in that puzzle.

So I need to get going with video creation.

Where am I now?

I have two YouTube Channels.

One has 1,150 subscribers, 1,164,471 views, and was started on May 19th, 2013.

The other has 20 subscribers, 30,989 views, and was started on March 16, 2012.

The first one has all kinds of random videos: a funny dance recital video that has over 1 MILLION views, family stuff, DIY handyman stuff, a pool install, and some website tips and tricks. Not very focused or niche.

The second one has mostly just website tips, tutorials, & guidance. But obviously very little traction.

The first is currently titled VID801.

The second is currently titled Nate Moller.

My natural inclination is to continue to grow the VID801 channel. But in all my video research, there’s a lot of clean up that would have to happen.

And the majority of those subscribers are probably mostly interested in the funny dance recital – NOT digital marketing.

So, my decision is to work on the Nate Moller channel.

Here are my performance goals:

1.  I will have my designer create a channel style guide (banner background, icon, color scheme, logo implementation, etc.)

2. I will review content I currently have and create an editorial calendar, focusing on creating 3 videos every Friday.

3. I will watch 2 of the the 400+ Watch Later videos  every day and take detailed notes on what I’m learning.

4. I will IMPLEMENT those notes in my video strategy.

5. I will record my progress in a Google Spreadsheet.

So that’s my plan.

Sharing it with readers like you can be helpful.

Now that I’ve written it out, printed it, and put it on my desk, I plan to remind myself of it each day.

Let’s get your take on this.

What are “Performance Goals” you plan to set the help you get the “Outcomes” you want?

Leave a comment below! 👇