Performance Goals vs. Outcome Goals
UPDATED: February 7th, 2023
I talk with clients all the time about ROI – Return on Investment.
One of my main objectives when building a new website & digital marketing strategy is helping the client SEE the ROI as quickly as possible.
Naturally goals come into the conversation.
To help a client set realistic goals, I ask questions:
Where are you now?
Where do you want to be in a year from now?
What’s your website doing for your business to help you get there?
If we do ___________, how will that affect ______________?
What does success look like for your business website?
These are all important questions we review early on in the Discovery Process.
When I think about goals, the Serenity Prayer comes to mind:
God, grant me the serenity to accept the things I cannot change,
Courage to change the things I can,
And the wisdom to know the difference.
I can’t always control everything.
Sometimes, no matter how much work I do on a project, the results aren’t coming as quickly as I’d like.
I have to make adjustments.
Making Goal Adjustments
I love sports.
I played a lot of sports as a kid. And I learned many valuable lessons that have helped me as a business owner today.
One of those lessons is that I can’t control my height.
Growing up I played basketball nearly every day. But no matter how much I practiced, that practice wasn’t going to change my height (something I couldn’t change).
Eventually I had to change my goals and focus on other priorities.
That experience, along with countless others in business, brings me to the point of today’s conversation: Performance Goals vs. Outcome Goals.
Performance vs Outcome Goals – What’s the Difference?
Have you ever heard of these concepts?
Why are these types of goals even worth considering?
We all want outcomes, results, money in the bank.
But before that happens we have to take the necessary steps to get everything in place.
As I’ve studied about goals and goal setting, a couple terms kept coming up: performance goals & outcome goals.
The summary of the two goals is simple:
I CAN control a performance goal.
I CAN’T control an outcome goal.
In other words,
“Performance based goals can be controlled by the person who sets the goals while outcome based goals are frequently controlled by others…Performance goals focus on the person’s performance while outcome goals focus strictly on the outcome or result.”
This is really helpful when thinking about goals for a business.
What CAN I control?
What CAN’T I control?
Help me to know the difference!
The Danger of Outcome Goals
Goals based on outcomes are extremely vulnerable to failure because of things beyond my control.
For example, I might achieve a personal best time in a race, but still be disqualified due to a mistake by the judge.
If my outcome goal was to be in the top three, then I’m screwed.
However, if I set a performance goal of achieving a particular time, then despite the outcome or the decisions of others, I’ll have achieved the goal and can know I did my best.
Another example of an outcome goal is to make a certain amount of money.
In my Moller Mission Statement, I set some specific “outcome goals”.
But, in front of those outcome goals were well defined, written out action steps (or “performance goals”) that I committed to in order to give myself the best chance to achieve the final result.
If I want to make a certain amount of money, I’d better set specific goals I have control of that lead me down that path.
So here’s an important question:
What performance goals can I set that will help me achieve the outcomes I’d like to see?
The Power of Performance Goals
I have control of performance goals. They are measurable, things I can track.
In an online business, performance goals may be things like this:
- I will write one article per week on Wednesday.
- I will contact 2 businesses today in my target niche.
- I will reach out to 2 podcasts today to offer to guest speak.
- I will create 3 videos on Friday of this week & schedule them to publish.
- I will record my performance on a spreadsheet.
- I will report back to my mentor.
Do I have “outcomes” in mind?
But the outcomes are based more on my performance than anyone else’s.
It doesn’t say I will close 2 deals this week. But by contacting 2 businesses this week, I’m giving myself the best chance to make connections that will result in new business.
Here are some questions to consider when setting “performance goals” for your online business:
- What do I need to do today to make a sale?
- How many people do I plan to contact every day to build my network?
- When I contact these people, what am I going to ask them?
- What content am I going to consume to get ideas for help with my sales?
- How many current clients will I talk to about their purchases and attempt to get repeat business with?
- Do I have a “Plan of Attack” on what I’m going to do each day to increase the chances of making more sales?
How Do I Apply This Information Today?
Here’s a real example that I’m working on in order to implement the performance goal ideas:
I have a goal, maybe it’s an outcome goal, to use video more as a marketing channel in my business.
Ultimately I want to create online courses that help my clients grow their online businesses.
Video is an essential piece in that puzzle.
So I need to get going with video creation.
Where am I now?
I have two YouTube Channels.
One has 1,150 subscribers, 1,164,471 views, and was started on May 19th, 2013.
The other has 20 subscribers, 30,989 views, and was started on March 16, 2012.
The first one has all kinds of random videos: a funny dance recital video that has over 1 MILLION views, family stuff, DIY handyman stuff, a pool install, and some website tips and tricks. Not very focused or niche.
The second one has mostly just website tips, tutorials, & guidance. But obviously very little traction.
The first is currently titled VID801.
The second is currently titled Nate Moller.
My natural inclination is to continue to grow the VID801 channel. But in all my video research, there’s a lot of clean up that would have to happen.
And the majority of those subscribers are probably mostly interested in the funny dance recital – NOT digital marketing.
So, my decision is to work on the Nate Moller channel.
Here are my performance goals:
1. I will have my designer create a channel style guide (banner background, icon, color scheme, logo implementation, etc.)
2. I will review content I currently have and create an editorial calendar, focusing on creating 3 videos every Friday.
3. I will watch 2 of the the 400+ Watch Later videos every day and take detailed notes on what I’m learning.
4. I will IMPLEMENT those notes in my video strategy.
5. I will record my progress in a Google Spreadsheet.
So that’s my plan.
Sharing it with readers like you can be helpful.
Now that I’ve written it out, printed it, and put it on my desk, I plan to remind myself of it each day.
Let’s get your take on this.
What are “Performance Goals” you plan to set the help you get the “Outcomes” you want?
Leave a comment below! 👇
UPDATED: Blogging Basics for Best On-Site SEO
UPDATED: March 8th, 2022
Moller Marketing (DBA WEB801) provides small business consulting to help clients learn how to best optimize their websites for search.
Through our experience, we’ve realized that there are a few principles that, if practiced, will dramatically increase the likelihood of your business website getting found in search engines for targeted keyword phrases.
Since we’re a big fan of lists in blogging, here’s the simple list of things you SHOULD do in every business blog post:
10 Basic Blogging Tips for On-Site SEO
1. Make the article at least
250 1,500 – 1,800 words
This has changed a LOT since I last wrote this article. 250 to 500 words used to be the homerun when it came to blogging and content creation: it showed Google and other search engines that your site was “active” and updated.
But now, comprehensive articles are what get the traction. Brian Dean from Backlinko has researched it:
Comprehensive content with a high “Content Grade” (via Clearscope), significantly outperformed content that didn’t cover a topic in-depth.
Longer, more comprehensive content WORKS!
2. Give the article a keyword rich title tag
More than just a “keyword rich title tag,” I’d say that today you want to use questions or solve specific problems people are already looking for.
In Chapter one of this video, you’ll see a list of titles that really work:
3. Adjust the permalink to include a variation of the same keyword phrase as your title
Yes, this may still be helpful at some level. But it doesn’t carry the weight it once did.
Make your permalink structure short.
Use a keyword phrase.
Here’s a great example:
4. Keyword repetition and density
Repeat the keyword phrase you’re targeting at least 1% of the time within the content of your blog post (ie. starting an online business would be used 3 times if the article I’m writing is 250-300 words long).
Sure, this can be helpful. But like #3, it’s not something I’d lose tons of sleep over at this point.
We’re creating content MORE for end users than for search engines. If they read the content and the keyword phrase keeps showing up all over the place, it can get annoying.
SOLVE PROBLEMS = GET RESULTS
5. Use the keyword phrase to link to another related article on your website
This is still valid. Internal linking can do two things: 1. help search engines find other content on your site easily. 2. increase curiosity clicks from readers.
When I think about this today, it applies even more to the visitor path – where do you want the visitor to END UP and what does success (or conversion) really look like for your website?
6. Give credit where credit is due
Reference another legitimate source with a “target=”_blank” hyper link (that means the link opens in a new window)
I still like and agree with this concept.
Sometimes a mention of another leader in your industry (and a link to their content) is all it takes to gain more validity in your space.
Other business owners recognize these links and as the saying says, “What goes around comes around.”
The more you give to others, the better chance you have of that carma coming back around.
7. Use images
Use at least one image in your blog post and include a title tag and alt text with the keyword phrase you’re targeting (make sure the image is somewhat relevant to the keyword phrase you’re using)
Still applicable today.
8. Share, share, share! & Ask for shares
Send the new blog post link to friends and ask them to share in social networks and comment.
One of my favorite “sales” tips for websites is “You’ll never get what you don’t ask for.”
If I want traffic to come to my site, sometimes the best way to start that trend is to ask those closest to me to read it, comment, and share.
9. Be consistent in your blogging
I recommend at least 1 time per week to clients who are using blogging as an online marketing strategy (which you all SHOULD BE). Scheduling blog posts is a “secret” that makes blogging consistently a LOT easier.
The quantity, though, isn’t as important to me as the quality of the content.
Mark Rober, one of the YouTuber’s I really look up to, only posts videos once per month, sometimes even less than that. But the content is QUALITY and he gets millions of views every time:
10. Review this article from time to time
For some reason many of these tips are often overlooked in business blogging.
And, as you can see by the update today, things change with time.
Many of the concepts are still applicable, but some have taken different directions.
There you have it.
Nothing really too “under the table” or “crazy unique”.
But, if all business bloggers implemented these strategies, their websites and blogs would get a LOT more natural search engine traffic – and I can GUARANTEE THAT because I’ve tested it with brand new sites and old sites alike, and I’ve seen over-night results (and that’s a phrase I really HATE so it must be true).
What results have you seen/are you seeing as you practice these business blogging tips?
[VIDEO]: How to Add Variable Products in WooCommerce
If you have items that have different product attributes (like color, size, quantity discounts, etc.), we’ll go over all that today.
In order for this video to be helpful though, you’ll need to have three key things:
1. A WordPress Website
2. The WooCommerce Plugin
3. Products to Sell
What is a Variable Product?
A variable product is a product type in WooCommerce that lets you offer a set of variations on a product, with control over prices, stock, image and more for each variation.
Variable products can be used for items like a shirt, where you can offer a large, medium and small and in different colors.
In this video, we also use a variable product for different quantity discounts.
If you want to control the price and images of your variable products individually, choose “create variations from all attributes” in the drop-down then click Go.
Click OK on the notification and wait until the process is done.
This video also talks about product descriptions, both long and short, product categories, adding images for a product, using video to help tell a story and make the product personal, and much more.
BEWARE: Wells Fargo & Zelle Fraudulent Email
Have you ever received an email that you’re not sure about?
RECOMMENDATION: Don’t click on it.
I thought I’d share some information today, since the last time something like this happened to me, I shared it and that post, Beware of Craiglist Scams, has brought a lot of traffic to our site.
Therefore, I wanted to warn you of another SCAM that I just saw today.
The Wells Fargo & Zelle Email Scam
I opened my email and saw this:
I was really close to clicking on the “APPROVE PAYMENT” but then looked a little closer:
If the email isn’t from Wells Fargo (or whoever the email says it’s from within the content) DON’T CLICK ON IT!
This email was from “email@example.com”
If you’ve seen fraudulent emails like this, share them below in the comments so we can all be made aware.
I did a bit more research and found these good suggestions on what to do with fraudulent emails and phishing scams:
How Do I Recognize a Fraudulent Email?
Scammers & phishers have lots of different tactics, but there are some pretty easy signs which will help you recognize a phishing email or text message.
Hazard #1: The scam email or text message looks like it’s from a company you know and trust.
Like the example above, the email had the Wells Fargo logo and look fairly normal.
A bank, a credit card company, a social networking site, an online payment website or app, or an online store: these are some of the common businesses scammers will use.
Hazard #2: The fraudulent email or text message will tell a story to bate you to click on something or “sign in.”
Notice the details of this email:
It also shows this:
And then this:
And finally this:
All of these are subtle calls to action to get me to click through and either get a code on my computer or “log in” with my banking information.
Hazard #3: The scam email isn’t even addressed to me directly.
While, at a glance, this email might look real, it’s not.
The scammers who send these emails obviously don’t have anything to do with the companies they pretend to be.
Phishing emails can have real consequences for people who give scammers their information.
They can also hurt the reputation of the companies they’re spoofing.
Beware of them!
If you’ve received an email like this one, report it. The information you give can help fight the scammers.
Here are the steps.
Step 1. If you got a phishing email, forward it to the Anti-Phishing Working Group at firstname.lastname@example.org. If you got a phishing text message, forward it to SPAM (7726).
Step 2. Report the phishing attack to the FTC at ftc.gov/complaint.
Hope this helps.
Let us know about scams you’ve seen in the comments below.
How to Download a Youtube Video Without Installing Anything
In doing more research on this, I found this notification:
Subject: Discontinuation of Service in the United States
April 16, 2020
Dear Savefrom User:
As you may have heard, our industry has been under strenuous attacks by certain US copyright holders. Because of these attacks, it has become financially impractical for Savefrom to continue to provide services in the United States.
Accordingly, Savefrom will be terminating its services in the United States as of April 28, 2020.
We thank you for your past loyalty and patronage and wish you health and safety during the present health crisis and beyond.
Very truly yours,
So, unfortunately, this process no longer works.
More information coming soon.
Have you ever wanted to use bits and pieces of a Youtube video or have a Youtube video on your desktop, phone or tablet device?
So, I researched how to do this and found a really simple process that anyone can do.
Go to the Youtube video you want to download.
Let the video play for at least a few seconds.
Type in http://ss and then the youtube video URL:
You’ll be taken here:
Click on the Green Download button and you’re done!
If you know of a better way, please comment below.
What Problems Can We Solve?
The purpose of a good business idea is ultimately to solve a problem.
People don’t buy a hammer, they buy a solution that will help them hang the picture of their family on the wall – the hammer just helps in that process.
In Bootcamp, we’ve talked about main problems we’re solving as web professionals:
- Client is frustrated with their current website
- Client doesn’t know where to start with online marketing
- Client wants to get more customers
As I think about these problems and their possible solutions, I want to make a list of the things our team can offer to help solve these core problems.
This list is things we know how to do right now, not things we think we could figure out at some point.
How can we help clients solve their online marketing problems?
- How to track the number of visitors that are coming to my website
- How to know how long visitors are staying on my website
- How to know what path a visitor is taking when they come to my website
- How to track the most popular pages that are visited on my website
- How to update their current website
- How to back up their current website
- How to collect names and emails for lead generation on their website
- How to set up an email auto-responder to email all their contacts
- How to create a better online experience for their current visitors to their website
- How to teach them how to use their website via training
- How to make their website pages link together with anchor text
- How to add images to their website
- How to add video to their website
I want to make this an ongoing practice of thinking about how I can solve clients’, and potential clients’, online marketing problems.
What problems are you looking to solve with your online business?
New Twitter Profile Layout Tips & Tricks
Did you realize that Twitter is giving some users the option to update the overall layout of their account?
Twitter changed their account profiles so you can visually tell the story of your business.
The good news is, with a little planning, you’ll now be able to create a Twitter page that performs like a business welcome page for existing and potential customers.
Tips & Tricks to Set Up Your New Twitter Profile
Here are some metrics to be aware of:
The Profile Picture
- Recommended Size: 400×400 pixels
- If you’re using Twitter for business, include business logo as part of YOUR picture profile can help
- Use the same profile picture in all your social networks to create brand recognition and help others “put a name to a face”
Sharing Most Important Tweets
- You can now not only embed a tweet within a blog post or page, but you can also Pin a tweet to your profile page
- If there is something you’re promoting or want visitors to see, this is a way to get targeted traffic to a service or cause you value
“Amplify your awesomeness. Pin your favorite Tweet to the top of your profile, so nobody misses it. Swap it out anytime you want.” – Twitter
Profile Decorating Tips
- Choose a unique image to brand your Twitter profile
- Recommended size: 1500 x 1500 pixels
- Use this section as a resume of sorts
- Share address to your other social networks
- Share a tag line, mantra, or mission statement
- Include a simple CTA (call to action)
Oh, the ease…
With the new Twitter profile, you’ll now be able to see all your photos and videos in one place.
Filter by favorites, followers, and more.
And view your Tweets — without lots of replies — in one seamless timeline.
Other Stuff We’ve Learned
What else is new? Here’s a running list of what’s been spotted:
- Tweets that do better (more retweets, more favs, etc) are shown slightly larger than the rest.
- If you pound the fav button constantly, heads up: your profile now keeps track. For example, Re/code’s Mike Isaac (a man who legend has it can actually fav tweets before they’re even written) has around 64,000 fav tweets.
- You can pin tweets to the top of your stream, letting you set the first impression you give to any could-be followers who stumble across your profile. Here’s Josh Constine’s take on the importance of this feature
- When viewing someone else’s profiles, you can now filter down to Tweets/Replies, Tweets with photos, or just tweets
More to come on this as we watch the changes.
First, here’s what our new Twitter profile looks like – at least one part of it:
Since this is somewhat new, it’s TBD on how we feel about the changes. We’ll start testing it out and see what we think.
The bottom line is, like most social media changes, it will eventually be required for all users so you might as well just implement it and test away.
Look forward to your feedback.
Why You Have to Know How to Sell to Succeed in Business
I’ve said it before and I’ll say it again:
Everyone should have at least one sales job in their lifetime.
The sad thing, though, is we’ve all probably heard this about sales people too:
- “Sales guys are scam artists.”
- “Salesman are unethical.”
- “I hate sales people.”
- “I’m definitely not good at sales.”
Have you been guilty of saying something like this?
The truth is, you’re probably right; some sales guys are scam artists, some sales tactics are unethical. And even I, who love everything about sales,
hate strongly dislike some sales people (like those vacuum cleaner sales peeps I met at a recent expo who kept trying to commit my wife and I to “buy, buy, buy today or the deal will be gone…”)
When I meet sales people like that, I feel just like you – “AHHHHH! Leave me alone!”
Not All Sales Are Bad
But, then I’m reminded that there are good sales people too. Like the car dealer I dealt with recently who went out of his way to give me lots of info, to follow up, and, even after the sale, to see how things were going. Even though he was over an hour a way from where I live, the next time I’m in the car market, I’ll look him up for sure.
The simple phrase, “How can I help?” is a perfect sales intro, especially if it’s sincere. The relationship I have with some of my best clients started with that simple question – “How can I help you?”
We all sell ideas, opinions, or products every day. If you say you suck at sales, you are basically “selling” the reason why you hate salesmen or sales.
Think about it, if you’re a parent to “sell” dinner (and why your kids should try new things) every night.
You sell your kids on why they need to shut out the lights and go to bed.
You sell them on why doing their homework before they play outside is the best option (and only option) they have.
In addition to the parent/sales role, have you ever interviewed for a job? Wasn’t that one big self-proclaiming sales pitch to your potential employer?
And what I’ve learned about hiring is that it isn’t really what your resume says that’s most important, it’s about how well you sell yourself to the interviewer. Do they like you? Could they see themselves working with you? If you aren’t good at selling your likeability and skill set, good luck getting the job you really want.
The Sales Experience
Honestly, many sales guys get such a bad rap, possibly because of the “used car salesman” approach or the “door-to-door vacuum sales person”. However, to understand sales, you have to realize that every sales job is different:
Right after graduation from college I took a job with a copier & printer company doing “cold calling” and door-to-door sales. I was given no leads, no referrals, nothing – just thrown out there cold turkey. As I look back at that experience I can easily say that I learned so much; it’s not exactly what I’d want to do for a life-long career, but it was a huge step in the right direction.
I also learned how important creating business relationships can be in generating new business. Just before I left that job for a better, more life-long option, I made a sale to a client for over $50,000. Why? It wasn’t because I knew all there was to know about the product; it wasn’t because I lied to them about what they were getting; it definitely wasn’t because we had the “best price in town.” It was primarily because of the friendship we had developed.
It’s amazing what a round of golf can do for a business relationship – it’s almost like taking surprise flowers to your wife! Clients like to be “wined & dined” and be taken care of. Everyone likes to have friends. And everyone likes to feel like you have their best interest in mind.
So, my point is this: If you really want to succeed as an entrepreneur, learn how to sell.
If you really want to understand what motivation is, what commitment is, what hard work is, what creating win/win situations is – get a sales job.
If you want to learn about the power of confidence and belief, the importance of setting and reviewing goals frequently, the influence being nice to people has on your success, and the psychology of why people do (or don’t do) what they do – get a sales job!
What has been your experience in the world of sales?
VIDEO MARKETING: Why Jimmy Fallon is Here to Stay
I woke up this morning to an alert on my phone: it was Jimmy Fallon and Idina Menzel singing “Let It Go” from the kids hit “Frozen” with classroom instruments.
I didn’t think too much of it except that it brought my entire family together to watch this funny video on my phone.
Then my wife made a comment that was revolutionary:
Jimmy Fallon is gonna be ok cuz he knows how to go viral…
Look at that, all my years of talking about online marketing, about video marketing, and about going “viral” and my wife had been taking mental notes the whole time.
It’s true – Jimmy Fallon gets social media; he gets how to use topics that are already “in the news” in order to capture a varied audience.
To illustrate this point, here are a few examples of how Jimmy Fallon uses trending topics to go viral and indirectly self-promote:
The Top 6 Viral Videos from Jimmy Fallon on the Tonight Show
Video #1: Jimmy & Idina Menzel Sing “Let It Go” from “Frozen”
Not only is “Let It Go” one of the most popular songs of all time, but “Frozen” is on it’s way to the top of all Disney charts.
When it was posted:
13 hours ago 14 hours ago
How many views:
How many likes:
Video #2: The Evolution of Hip-Hop Dance with Will Smith
This is a spin-off of the epically viral “Evolution of Dance” Youtube video that is at the top of all charts. Not only did he do a parody of that video, but he threw in Will Smith for added flavor.
When it was posted: Februrary 17th, 2014
How many views: 11,942,753
How many likes: 76,510
Video #3: The “Full House” Get Together
Here Danny Tanner, Uncle Joey, and Uncle Jesse stop by Jimmy’s bedroom to teach him a life lesson about leaving “Late Night.” This is a classic example of how to market to varied audiences. Most kids don’t even know what Full House is; but they like Jimmy Fallon, it’s funny, and, yep, it went viral!
When it was posted: January 29th, 2014
How many views: 8,717,726
How many likes: 48,287
Video #4: Jimmy and Paul Rudd Lip Sync Battle Part 2
Jimmy and Paul Rudd compete in a lip sync battle, and Paul raises the bar in the second round. This, too, was a spin off of another viral video Jimmy did before taking over the Tonight Show.
When it was posted: February 25th, 2014
How many views: 7,830,750
How many likes: 40,123
Video #5: Brian Williams Raps “Rapper’s Delight”
What a mix! Not only does this show dedication, but it ties in a marketing segment that actually knows who Brian Williams is (the older peeps) and then associates that with a hip-hop tune all the younger people can sing by heart.
When it was posted: February 19th, 2014
How many views: 7,059,167
How many likes: 80,495
Video #6: The History of Rap Part 5 with Justin Timberlake
Jimmy and Justin are at it again. This is The History of Rap Part 5 of an ongoing viral campaign Jimmy and Justin have put together. It’s funny, it’s catchy, and it’s got Justin Timberlake – how couldn’t this go viral?
When it was posted: February 21st, 2014
How many views: 6,610,904
How many likes: 62,063
The Takeaway’s for Your Business
I know, I know, you’re probably thinking to yourself…”Yeah, but this is Jimmy Fallon…” or “Yeah, but he already had a ton of visitors…” or maybe “Yeah, but he has all this technical equipment and time…”
ENOUGH with the “Yeah, but’s”.
Takeaway #1: You have to start somewhere.
Jimmy Fallon’s first video was only a year ago, it was with Charlie Sheen, and it only has 251,149 views. Sure, that’s quite a few views, but compared to the views he gets now, that’s nothing. Even back then Jimmy was watching what was trending (Charlie Sheen at the time) and was implementing a strategy to get viewers, shares, and in turn, LINKS to help with rankings in search.
Takeaway #2: Video marketing is something EVERY local business can be doing.
I don’t care if you’re a plumber, an electrician, an attorney, a dermatologist, or an author – you can create videos that will help people “SEE” who you are, what you do, share helpful information, etc.
The rumor is that “Youtube is the 2nd biggest search engine next to Google” (not 100% true), and whether it is or not, people are using Youtube and other video platforms to find answers to questions, reviews on products and services, and maybe even just a good laugh. You can help them find what they’re looking for with simple videos about what you do.
Takeaway #3: Watch the news, stay in tune, and create something similar related to your industry.
A high proportion of viral marketing campaigns are based off of other trending topics in the news. Jimmy Fallon gets this: he uses popular songs, trending entertainers, and past viral campaigns to create new and updated content or parodies on past content.
You can do this too.
Takeaway #4: Create your first Youtube video today by setting up your phone and interviewing yourself.
It doesn’t have to be break-through. It doesn’t have to be super-professional. Ask yourself some questions and then answer those questions. Make a list of frequently asked questions you get from clients then answer those with a video.
Not only are you providing helpful content, but you’re “putting a name with a face” and creating content on another website that gets TONS of natural traffic.
Takeaway #5: Don’t expect to have the type of instant Jimmy Fallon success.
And honestly, you don’t need it. Jimmy Fallon’s audience is global. Your audience is most likely within 50 miles of your brick and mortar company. If you can get one new lead or sale per day because of a simple one minute Q & A you’ve created, that’s worth it, isn’t it?
Video marketing is here to stay. Jimmy Fallon gets it. Famous musicians get it. Let’s hope your competitors haven’t got it yet.
Once you’ve created your first video, post the link in the comments below and we’ll share it with our readers, fans, followers, etc.
Which Social Media Network is the Best for Conversion Marketing?
At Moller Marketing, we care most about one thing – CONVERSION! That’s right – sales. We want our online marketing clients to get sales with their online marketing dollars.
Sure, it’s great to be at the top of Google for a ton of different phrases, but our main question is always, “How many sales have you driven because of that phrase?”
A sale can be created in a couple different ways via a website:
- A purchase through the website
- A lead generated that turns into a sale via a phone call or face to face meeting
For clients that offer a service like car care or gymnastics training, making a sale directly no the website may not be very likely. But generating qualified leads via an online form can turn into a sale that has a great lifetime value.
One of the most common questions we get from clients is “Which of all the social networks is the most effective for my industry?”
Sometimes that question is a hard one to answer depending on the industry the client is in. However, we found a great infographic recently from our friends at QuickSprout that shares some great insight about the best CTR (Click Through Ratio) social network. Check this out:
From the post:
Did you know that Pinterest will generate you four times more money per click than Twitter? And 27% more than Facebook?
…there is a 36% increase in likes for pins that contain prices, and there is an 80% increase in engagement for pins that contain a call to action. And if you are able to leverage trending topics, you can get a 94% increase in clicks as well.
Thanks to QuickSprout and Neil Patel for always sharing great content that’s applicable!
How has Pinterest worked for you?