Is blogging something you’ve heard about but never really tried?
I created this blog post on the fly today while doing a webinar – Blogging 101 – for Prosper, Inc. I thought I’d share some of the ideas with readers so they get a better idea about why blogging is important.
How to Make a Better Blog Post
Step 1: Create a title – use keyword phrases that we want to be found for in Google
Step 2: Add content that relates to your industry.
This is me and Guy Kawasaki at Blog World 2008 in Las Vegas.
By aligning the picture correctly, you can have content wrap around the picture. I recommend editing the picture, going to the Advanced Settings of the picture and giving it a 5 or 7 on the Horizontal Space box. This will give the picture a bit of “space”.
Pictures are a big key to give your blog personality, increase readership, and not BORE readers.
What do you think of pictures?
Step 7: Add Video from time to time that’s related to your industry…
Step 8: Make keyword phrases as links back to your home page or a sub-page of my site or of a referring site (deep linking)
I love clogging shoes. My shoes have taken me all over the world. – Nate M.
Step 9: Use Bold text to make things stand out
Step 10: You can link to images too:
Step 11: Ask questions, encourage comments, get interaction!
How have these tips helped you in your blogging strategy?
What tips did I leave off?
UPDATE! Step 12: BE PERSONABLE! Thanks to Mat’s comment below, this is KEY! In an interview I did with Shoemoney at BlogWorld 2008, this is what he suggested too. Even if you run a Fortune 500 blog, you need to be personable. Who, in their heart of hearts, is going to want to come read a blog that is full of press releases, industry news (boring sometimes), and statistics? Not me!