Do You Need an Email Newsletter?
Email Marketing is, or should be, an important part of every business owners efforts to connect with their clients, remind them about products or services, and keep them in the loop of upcoming events.
There are quite a few different email autoreponders in the market. When I first started internet marketing Constant Contact was the email autoresponder I decided to use. It wasn’t a bad product at all, but I didn’t really understand the true value of email marketing and probably didn’t use it as well as I could have. I was also new to a lot of the “code” stuff like HTML and didn’t really understand how to make my email campaign look similar to my website.
I’ve done quite a bit of research and here’s a bit of info on what I found out about these two email autoresponders:
The Pros and Cons of Aweber and Get Response:
- Customer Support: Aweber is great at customer support: they’re thorough and helpful
- Feedback: Aweber allows unsubscribers of your email list to fill out feedback form
- Testing: Aweber encourages you to create an A/B test campaign
- Analytics: Aweber offers Google Analytics integration to keep track of stats
- No picture hosting! This means that if you want to have pictures in your email campaign, you’ll have to host them at a place like Flickr.com – which can be a pain if you’re new to HTML.
- User Friendliness: Get Response has flexible and easy-to-use templates and an email editor for simple email creation
- Customer Support: Get Response has thorough and helpful customer support
- Reports: Get Response provides comprehensive reports analyzing subscriber actions
- Picture Hosting: Get Response allows 1 GB of picture hosting – that’s a ton!
- Testing: Get Response lets you to create A/B test campaigns
- Analytics: Get Response integrates with Google Analytics
- Flexibility: Get Response email templates are incredibly flexible
- I really couldn’t find any cons yet, although I’ll continue looking and keep you posted.
Here’s a cool video about creating a newsletter with Get Response:
Try Get Response!
I’ll continue to test but up to this point, I recommend Get Response.
Which email autoresponder do you prefer?