10 Simple Tips to Save a Web Design Company

This was posted on Dream Systems Media but we thought you all would be interested too.

We’ve worked with website design clients now for over six years.

We’ve had some great partnerships and what we consider a lot of success.

However, from time to time we get reminded, usually the hard way, about simple details that can make or break a deal.

This post won’t be long but is a heads up to all website design firms (or wanna-be’s) and also to all clients looking to have a custom website built.

10 Tips to Save Everyone Time & Money with Web Design

  1. PRICING PAINS: WARNING: the lower the price, the more the client usually “barks” or has unrealistic expectations. We’ve had clients who have paid into the $30 – $40,000 range for custom website design who have not complained one time. Sure, there is ongoing communication, but they understand that there are costs involved. Then we’ve had clients who paid less than $1,000 who have changed their mind, complained, wanted their money back, and so on… Why does this always seem to be the case in all industries?
  2. DETAILED DO’s and DONT’s: The more detail you put into a proposal and contract, the better. Listing ALL the things you do and then crossing off the things they WON’T get for the quoted price is a good idea. This way they know that there is more that can be done but that they only get “X, Y, and Z”.
  3. NOT YET, NO PROBLEM: If a client doesn’t know what they want, simply say “NOt yet. We use a website design preferences survey. We also share examples of work we’ve done. Make sure the client has a fairly clear picture of what they want before you sign on the dotted line.
  4. TELL SHOW ME WHAT YOU MEAN: Have the client show you specific examples of what they want BEFORE you quote a price for them. This is similar to #3 but is taking it to the “next level”. They may think they know what they want in their mind; if they can show you and explain too, that’s only going to help.
  5. CONSTANT COMPOSED COMMUNICATION: Take detailed notes and keep everything in writing. If you talk on the phone, record the details in an email and send to client right away to verify nothing was left out. Encourage clients to respond to all emails so there is open communication.
  6. COMPETITIVE COMPARISONS: Encourage clients to get multiple bids so they can compare apples to apples. Even though to some this may sound absurd, it’s always good for clients who have never had a site built for them before to “test the waters” by getting multiple bids. Not only will this give them an accurate estimation of the real costs involved, but it will also help them see that you are giving them the best “bang for the buck” – or it will convince them that working with you isn’t good for either party.
  7. TIMELINES = TRUST: Include timelines in the proposal, both for you the designer and for the client. We use a checklist format that details out what the client can expect and when. We also put a column for the client to see what we’ll expect from them. We’re adding the WHEN to what we expect from the client so that all are accountable.
  8. TIME WILL ALWAYS TELL: When in doubt, wait it out: if the deal is going to work out, time will only make it better. Sure, you want to get things finalized and moving forward, but if any of the above options have been rushed, it will come back to bite you later on.
  9. PROTECT YOUR PROPERTY: Have a clause in the contract that talks about guarantees, refunds, expectations, etc. Make sure it’s fair for all involved.
  10. READ THIS TIP FIRST: Realize that the client is not always right but that if you follow the above practices, nine times out of ten it will work out. For that one percent where it doesn’t work out, still follow the above practices.

We appreciate our clients and hope these tips and suggestions will show them that we’re not about “taking their money” and running.

We value quality work.

We value long-term business relationships.

We’ve seen the effects of companies who don’t follow these practices.

What are your thoughts?

What’s working for you?

Slide Show: How to Make Your PPT Presentation Stand Out

How many power point presentations do you share per month?

Have you ever caught someone at one of your presentations falling asleep?

Do you need some helpful tips and advice on how to make your next power point presentation the best one yet?

Luckily, you’ve come to the right place. I’ve shared hundreds of PPT presentations, both via online webinars and at local events, and yes, I have caught a couple people dozing off (although I never called them on it).

In an effort to make my presentations better and also help clients who use PPTs in their areas of expertise, I started doing research.

My research consisted of writing down some of the presenters I’d enjoyed in the past and then seeing if they’d shared any info on the subject. Conveniently, I didn’t have to look very long before I found an actual PPT presentation about Improving PPT Presenations!

Thanks to Rand and his team in advance for letting us share this PPT – ENJOY!

View more presentations from Rand Fishkin

The 6 Power Point Presentation Rules You Have to Keep

Rule #1:No Bullet Point Slides!
Rule #2:Make It Actionable!
Rule #3:Make the Content Fit the Audience
Rule #4:Craft a Narrative Arc
Rule #5:Speak from the heart.
Rule #6:Making fun of the English = OK

Other Tips for Presentations

Create Presentation Outline in Gmail
Build Empty Slides w/ Titles Only, Then Add Images, Screenshots or Text-Based Visuals
My Slides Follow this Format:

  • Branding
  • Large Title
  • Visuals
  • Callouts w/ Arrows(omg, this is so meta!)
  • Roger’s words of wisdom (or a link)
Put My Slides on Slideshareand Tweet the Link Just Prior to Getting on Stage
Create an easy-to-remember bit.ly link and put it on the front and last page of the slide deck.
Re-use Presentation Content on the Blog
Never, Ever Practice
Wait Until the Last Minute to Make the Deck
Go Forth and Present!

Rand Fishkin is the CEO & Co-Founder of the web’s most popular SEO Software provider; SEOmoz. He co-authored the Art of SEO from O’Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30.

Rand has been written about in The Seattle Times, Newsweek and PC World among others and keynoted conferences on search around the world. He’s particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.