Blogging Basics for Best On-Site SEO

Moller Marketing provides small business consulting to help clients learn how to best optimize their websites for search.

Through our experience, we’ve realized that there are a few principles that, if practiced, will dramatically increase the likelihood of your business website getting found in search engines for targeted keyword phrases.

Since we’re a big fan of lists in blogging, here’s the simple list of things you SHOULD do in every business blog post:

10 Basic Blogging Tips for On-Site SEO

  1. Make the article at least 250 words
  2. Give the article a keyword rich title tag
  3. Adjust the permalink to include a variation of the same keyword phrase as your title
  4. Repeat the keyword phrase you’re targeting at least 1% of the time within the content of your blog post (ie. starting an online business would be used 3 times if the article I’m writing is 250-300 words long).
  5. Use the keyword phrase to link to another related article on your website
  6. Reference another legitimate source with a “target=”_blank” hyper link (that means the link opens in a new window)
  7. Use at least one image in your blog post and include a title tag and alt text with the keyword phrase you’re targeting (make sure the image is somewhat relevant to the keyword phrase you’re using)
  8. Send the new blog post link to friends and ask them to share in social networks and comment.
  9. Be consistent in your blogging – I recommend at least 1 time per week to clients who are using blogging as an online marketing strategy (which you all SHOULD BE). Scheduling blog posts is a “secret” that makes blogging consistently a LOT easier.
  10. Review this article from time to time – for some reason many of these tips are often overlooked in business blogging.

There you have it. Nothing really too “under the table” or “crazy unique”. But, if all business bloggers implemented these strategies, their websites and blogs would get a LOT more natural search engine traffic – and I can GUARANTEE THAT because I’ve tested it with brand new sites and old sites alike, and I’ve seenover-night results (and that’s a phrase I really HATE so it must be true).

What results have you seen/are you seeing as you practice these business blogging tips?

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10 Replies to “Blogging Basics for Best On-Site SEO”

  1. Great post Nate. I have added your link in my url submissions directory so that visitors can find it in easy way. Keep blogging like this. 🙂

  2. This is fantastic, Nate! Thanks for the super-helpful tips that I can definitely incorporate. I’ve shared this on our Facebook wall, as I know our readers will find it useful as well!

    Could you explain #7 a bit more?
    Erin Larson

    1. If you put your cursor over the image, you’ll see a keyword phrase appear.

      By using wordpress, you can add title text and alt text. This gives the images you’re using actual value with Google spiders.

      Now days, many people not only search for websites, but they also search for images, video, etc. This helps your site get traffic and placement for those searches by optimizing your images.

      Hope this helps.

      1. Wow — I had no idea this was possible, let alone helpful for my site!!! Is there a chance, though, that this might be construed as keyword stuffing (or whatever it’s officially called) to cheat my way higher on page rankings? I’ve read a lot about that lately…
        Thanks for the excellent info-
        Erin Larson

  3. Integration of blogging to our website is a part of our cosmetic dentistry marketing strategy. We do hope that this will serve as a stepping stone to gain more traffic back to our site.

  4. Great post Nate! It’s all about having good quality content and being consistent with content creation. Delivering content that is worth sharing is the key to natural link bait and creating conversation about your content!