Does Your Website Home Page Speak to Your Audience?
There are many techniques to marketing, some good, some not as good. Every product should benefit from its marketing. Sometimes, however, it all boils down to luck.
Just as book covers are the primary marketing tools for books, web pages are the primary marketing tool for whatever it is you’re doing online. So what do book covers do?
The purpose of book covers
Book covers should give you a general feeling about the book. Ideally, they will convey through art and design what the book conveys to you through word. This list is a good example of a collection of book covers that portray specific feelings.
Book covers do the following:
- Inform. The title and author should always be present.
- Portray emotion. The colors and feel of a romance novel should depict that. And they should be vastly different than those of a thriller. Sometimes they’re not, but they should be.
- Spark interest. Yes, I know this is pretty obvious, but when all is said and done the job of a book cover is to make me (the reader) pick up the book.
Your web page is like a book cover for your product
Chances are you’re not trying to sell books. But no matter what you’re selling, your web page is like the book cover for your product. Image is key. The feeling portrayed is key. Your goal is to get visitors to your site interested in what you’re trying to sell. Your web site essentially does the same thing for your product as book covers do for new books.
- Inform. Your customer should not have to dig around to figure out what you’re all about.
- Portray emotion. Simplicity, colors, images, etc. All of the elements of your page should be designed to make your reader comfortable and keep them there.
- Spark interest. The more your readers like your home page, the more likely they are to browse around on your site.
Book covers and web pages are like cousins. The older cousin, book cover, has set an example through the years that web page designers are following.
Next time you wonder whether or not your web page is user-friendly and marketing the right ideas to your audience, consider the effect your “book cover” is having. Is the image and feeling unique? If you were a brand new customer, would your interest be sparked by what’s on the page? Are you giving your audience some kind of emotion? Is it the right kind of emotion?
The number one rule of design for book covers and web pages alike is to KEEP IT SIMPLE. Simplicity is key to keeping your audience interested in your page. We’ve all experienced being overwhelmed by an overdone web page with too many links. Just as a book cover full of busy images, too much text, and and overwhelming amount of information is likely to be put back on the shelf, web pages can be in just as much danger of being “x’ed” out of.
Mariah Overlock is a publicist for Cedar Fort Publishing. She has a life-long and deep passion for books and believes everyone should be a reader. Whether you simply read the news everyday or the latest bestseller, nobody ever lost intelligence from reading.