Digital Presence & Marketing Strategy

What’s spam?

Had a great question from a client who is busting her butt on her new website: What is spam? This is a great question that needs to be cleared up, especially as you get a website started. Many of us have heard pharses like “keyword stuffing”, “black hat SEO”, “GoogleBombing”, SEM (Search Engine Manipulation), etc. All these describe spam. I found some good content by typing “What is spam” in Google.

Spam is flooding the Internet with many copies of the same message, in an attempt to force the message on people who would not otherwise choose to receive it. Most spam is commercial advertising, often for dubious products, get-rich-quick schemes, or quasi-legal services. Spam costs the sender very little to send — most of the costs are paid for by the recipient or the carriers rather than by the sender.

What do you all consider spam?

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