Why writing articles for your website will set you apart
Special thanks to Newspapergrl for the requested post. I did more research on writing articles too and actually made two posts tonight at www.ezinearticles.com, which is my favorite article directory so far. I also recommend the following:
I think the toughest thing for new clients about articles is their fear of failure. They don’t want to write something that doesn’t get accepted or they don’t want to write period. The thing is, writing articles is one of those “little things” that can really separate you from the competition. It’s a cost effective way to build quality links and it really doesn’t take too much time. My good friend Lisa Herbik has done great with article writing and it will prove to help her set herself apart in the wall mural industry.
One of the things I do to save time is write an article about a specific keyword phrase I want to get noticed for by search engines. After posting it to one of the article directories, I’ll then revise the article, edit the title and content a bit, and post it at another article directory. I recently wrote an article about a cheerleading photography website and have seen the traffic increase to that site substantially. Not only traffic, but back links can be built this way too.
If article directories allow a bio section, I make sure I don’t always use the Default Source (as found in ezinearticles); instead I try to customize the bio based on the article I’ve written and the keywords I want to be found for. After all, I’m not in the business of writing necessarily (although SEO and eCommerce requires quite a bit of this). I am in the business of eCommerce consulting, creative business marketing, and creating win/win solutions – both on and offline. By writing articles consistently, you will differentiate yourself from others who don’t understand these basic link building strategies.