Digital Presence & Marketing Strategy

Helpful Checklist for SEO and Success

In a nut shell, this is some of the best advice about SEO and eCommerce from Jim Westergren, owner and operator of He’s been in the SEO industry for quite sometime and always has great information to share. I’ve seen, as I use the strategies for my clogging shoes site and others, the results come.

I really feel that if my clients can use these tips and specific strategies, they will be successful!


It all starts with effective “Keyword Research”

On-Page Optimization

  • Domain name: Get the most important keyword in the domain name. Don’t make it look spammy: if the visitor feels it spammy, Google thinks so too!
  • Title: Use variations of keywords. Don’t repeat the same word more than 2 times. 6-8 words maximum.
  • Internal navigation: Each web page HAS to be reachable within two clicks. If not with navigation structure(like a side navigation bar or links at the top) then with a sitemap.
  • If some pages are much more important than others, isolate them by getting more links pointed there. For example if the homepage is very important make a link to it from each page – both for the visitors and for the Search Engines.
  • Meta description: Use keywords in the beginning and action for the visitor in the end. ie. Find clogging shoes for men, women, and children. Ask about dance team discounts.
  • Pages should contain quality text: Each page should have at least 250 words.
  • Use the Title attributes in the anchor tags. (ask me if you have questions on this)
  • Use keywords in the ALT description tags for images. (Search engines only see pictures if we do this – otherwise there is nothing there to a search engine.)
  • Use the strong tag if possible to emphasize keywords.
  • Keyword repetition is good. However, spread out the keywords within the body of the text. Keyword density is important but if it feels spammy, it probably is. Remember, you write for the visitor, not just the search engines.
  • If you have any tables, use the summary attribute.
  • Avoid frames and flash.
  • Keep your files under 100K. (Spiders may disregard bigger files. You can see how big your page is by looking at your site in google.)
  • Have your content changed/updated on a regular basis so the spiders will come more often. (Check cached option in google to see how often spiders are coming right now.)
  • Never link to any site that could be seen as a bad site.

There’s much more to come. I’ve reworded things, made some adjustments based on what I feel clients will understand (Keep It Simple Stupid idea!) and hope you will use these suggestions to better optimize your site!

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